You have 7 seconds to catch the attention of a potential consumer. Can you do it? Whether operating within the cannabis industry or not, every element of your product plays a role in you being able to capture a new sale.

Want to have your product stand out from the crowd? Having quality labels, neat label application, and unique packaging can make a significant difference in how potential consumers view your product. Within the cannabis industry, it is vital to understand the compliance regulations that follow along with this in order for your business to operate.

Marketing research shows that there is a correlation between product decision making based on packaging. In the mind of a consumer, product packaging and product quality have a direct correlation. Strong branding and packaging is associated with high quality content.

Thinking two steps ahead, your consumer becomes another marketing channel. A large portion of consumers reuse product packaging after a purchase and would share a picture of the packaging if it is interesting enough.

1. Ensure the quality of your labels: Avoid issues like wrinkles, edge lift, air bubbles, tears during application, adhesive not sticking

2. Ensure quality of your container and know its dimensions

3. Establishing your brand colors: Understand that color has psychological power within marketing

• Red: Bold, energetic, powerful
• Orange: Warmth, friendliness, confidence
• Yellow: Happiness, youthfulness, fun
• Green: Growth, nature, prosperity
• Blue: Calm, security, trust
• Purple: Imaginative, wisdom, sophistication
• Black: Confident, serious, power

You can further learn about color psychology within marketing here.

4. Establish your packaging design: “Your design is the silent ambassador of your brand”- work to create something that aligns with your vision and creates an experience for your consumer

5. Work with a collaborative label print/ packaging company that can help to speed up and ensure quality of your design, labeling, and packaging.

THC Solutions takes a well rounded approach with design, label printing/ application, product packaging, and serves as a one stop shop to get the work done while understanding compliance. Email sales@thclabelsolutions.com or call (800)-842-4773 to get connected today.